Search Engine Optimization, known more often as SEO, is the process of making a website or other interactive content easier to locate by the use of search engines. Such content is far easier for web users to find, since they will come up higher in the list of results returned by search engines in stead of having to wade through millions and millions of websites to find the information they are in search of.
Now you have a very rudimentary view of what SEO is and what it does - but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find - for instance, let's say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is "fly fishing".
Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times
Should you use a single keyword in this article or a group of keywords which are relevant to each other? This will again depend on what the client wants. You're not the only one working with the client in many cases; your client may be subcontracting this work to you and have clients of their own who have criteria that they want met with the article. Freelance writers see a lot of this situation; for instance, a set of articles to be written for search engine optimization which come with a detailed set of instructions for how they are to be written. When there are instructions, you should try to follow them as closely as humanly possible.
These instructions tend to be clear and easy enough to follow, with no follow up information needed from the client. However, when your business is writing content for search engine optimization purposes, you will in occasion have a situation where you may need some clarification from a client; in these cases, you should contact them as soon as possible to ensure that there is no delay in delivery and that the article or articles will be ones which your client is pleased with.
Now you have a very rudimentary view of what SEO is and what it does - but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find - for instance, let's say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is "fly fishing".
Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times
Should you use a single keyword in this article or a group of keywords which are relevant to each other? This will again depend on what the client wants. You're not the only one working with the client in many cases; your client may be subcontracting this work to you and have clients of their own who have criteria that they want met with the article. Freelance writers see a lot of this situation; for instance, a set of articles to be written for search engine optimization which come with a detailed set of instructions for how they are to be written. When there are instructions, you should try to follow them as closely as humanly possible.
These instructions tend to be clear and easy enough to follow, with no follow up information needed from the client. However, when your business is writing content for search engine optimization purposes, you will in occasion have a situation where you may need some clarification from a client; in these cases, you should contact them as soon as possible to ensure that there is no delay in delivery and that the article or articles will be ones which your client is pleased with.
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Before you do something online, you can check out this article on search engine optimization at joe cotroneo's blog about internet based marketing
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