Internet Based Marketing and Writing SEO Articles

By joe cotroneo

Search Engine Optimization, known more often as SEO, is the process of making a website or other interactive content easier to locate by the use of search engines. Such content is far easier for web users to find, since they will come up higher in the list of results returned by search engines in stead of having to wade through millions and millions of websites to find the information they are in search of.

Now you have a very rudimentary view of what SEO is and what it does - but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find - for instance, let's say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is "fly fishing".

Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times

Should you use a single keyword in this article or a group of keywords which are relevant to each other? This will again depend on what the client wants. You're not the only one working with the client in many cases; your client may be subcontracting this work to you and have clients of their own who have criteria that they want met with the article. Freelance writers see a lot of this situation; for instance, a set of articles to be written for search engine optimization which come with a detailed set of instructions for how they are to be written. When there are instructions, you should try to follow them as closely as humanly possible.

These instructions tend to be clear and easy enough to follow, with no follow up information needed from the client. However, when your business is writing content for search engine optimization purposes, you will in occasion have a situation where you may need some clarification from a client; in these cases, you should contact them as soon as possible to ensure that there is no delay in delivery and that the article or articles will be ones which your client is pleased with.

About the Author:

Before you do something online, you can check out this article on search engine optimization at joe cotroneo's blog about internet based marketing

Getting Visitors With Article Submission

By Molly Submin

Article submission sites are a great way to generate traffic to your website. By submitting your article to article submission sites you also increase the back links to your website. This is a great way to get more notice to your website by the search engines.

To keep the person interested, one should write short sentences that are simple for people to understand. This is because a majority of those who read don't have a high readership level compared to academic scholars.

Don't use article spinning software. A lot of article marketers are using these software with their projects to augment the number of their articles. Although these tools can offer you abundant copies, they cannot in anyway guarantee their quality. So, be willing to hand write your articles or hire ghostwriters to do it for you.

Article marketing is the best way to let more and more numbers of visitors know about your website and hence, increasing traffic to your site. Submission of articles to different article sites, online publishers, eZines make way for the visitors through links as well.

One important part of marketing for the Internet, which holds true for article marketing as well, is the concept of giving something away. This has proven true time and time again. The more you give away, the more you sell.

Tell your readers what they can expect from reading your article. The best place to do so is the article title. Sell the benefits to entice them to read. Remember that you only have a few seconds to grab their attention.

To be successful in article marketing over the long term you need to submit original, interesting articles regularly to high traffic articles directories such as Top Rank articles. If you are consistent and diligent and follow the guidelines in this article, you will find that article marketing is a highly effective strategy for website promotion.

Once you have written an article, your next step is to publish it. You can do this by submitting manually to the individual article directories, which is very time consuming, or you can use an article submission service.

Submit your articles to as many ezines and article directories as you can. Post the article to your blog and start getting your traffic. Many websites are looking for content and may use your article.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields.

There are hundreds of article directories that let you freely publish your articles to their sites. You can search of these directories using your favorite search engine. Some directories are much better than others.

About the Author:

this can leave you questioning your dreams or even your sanity! take some comfort in the fact that you are not alone. the first one may or may not be starting with the letter a or a number like the one on the phone directory. asking yourself the following three questions may help you write with a personal viewpoint while sharing what you do or know. the course was particularly effective. Ezine Article Submission

Ad Copy Quality For Your PPC Campaign

By Brian Basch

There are lots of different issues relating to how to make your PPC ad campaign work for you. Picking the right keywords, bidding for them, and making sure your ads are effective are all important. However, one of the things we often forget to pay attention to is the actual ad. Since this is the point of contact between your campaign and the customers you'd like to target, forgetting about it is a big mistake!

It takes just three lines of text to make a person click, but if the ad's copy doesn't work the rest of your campaign won't have a chance. Be noticed and empower the customer to click on the ad. Often people get too far ahead of themselves and put all their efforts into making the sale, but you need to start with the customer clicking on the ad before you can make that all-important sale.

It would be great if we could fit in a really long story about all the good things we sell and why people need them, but there's only three lines to entice them with. You have to get attention and get a click with those three lines, so make them good. Making a PPC campaign work is all about getting off to a good start and those three lines are all you have to work your magic with.

There's an 80/20 rule that applies for this. The majority of an ad's impact is in the headline - which makes up about 20% of the ad itself. This is true in many other forms of writing and it's very much true in pay per click advertising. So make it good, because there's nothing worse than a bad headline.

Be sure that everything about your ad is appealing. Trying to get the right words is a chore, but you can do it with some careful thought. Good spelling and punctuation is a good start, there's nothing more unappealing than an obvious mistake in advertising. It just cries out for the customer to turn away fast. It's almost like a form of shame.

Make sure you get the attention of viewers first and foremost. There will be lots of ads other than the one you placed on the search page. If you really want those customers, you'll have to create an ad that really stands out from the crowd. Design your headline and copy so that they are appealing and generate lots of attention.

Keyword placement is another important factor and shouldn't be neglected. Try using your keyword phrase in the headline and see what sort of results you get. Make sure that next line is just as eye-catching, too. Don't use phrases like "quality service" or ramble on about how long you've been servicing the area. "Great products and services" is a great sign for a shop window, but will get you nowhere in pay per click.

The last line of your ad is important, too. Use it to tell the viewer what's best about your product, or use it to highlight an offer or deal. This will increase the chances of a click through and an eventual sale. Never use deceptive wording to get more clicks, however. A click that doesn't result in a sale is a wasted one, because you pay for it anyway.

While the ads are shorter, PPC campaigns aren't any easier to write than other types of advertising. Make sure that yours are attention getting, clear, and effective - you'll stand out from the rest and increase your sales.

About the Author:

If you are struggling with your ppc campaigns and are seeking quality adwords tips, browse over to ProPayPerClickManagement.com to take advantage of a wealth on information. They offer significant expertise and professional ppc management services. Visit now to see how they can help grow your business and sign up for a free pay per click analysis.

This article has been republished with the author's permission by Top Left Designs providing balanced information to business owners in how they can improve their website design, Internet marketing campaigns and search engine optimisation techniques for overall website effectiveness improvement.

The Secrets to Making Money Online with Email Marketing

By Greg Arnett

Email marketing has been considered as one of the most powerful resources to make money online. Most of the people don't know about the secret behind this. In email marketing there will be an electronic message which has been sent to the targeted audience directly. The main intention of sending these emails is either to promote their product or to provide info about their products or services. It has been proved that through email marketing we can reach lots of people directly, approach them through their inbox and so we can drop this into a direct marketing category. Here are the few secrets of making money which I am going to share with you in this article.

Initially when you decide to promote your product/service through email marketing please try to avoid purchasing of email lists from the unknown companies which have got big list with them. From the outer look it may be tempting, but the best way is to create an email lists by true visitors to your website. These are visitors who will be interested to sign up and visit your website to know more about the website and offers you offered to them. If you work in this manner you can get much more success through the help of email marketing campaign.

Next secret is to use the attractive or catchy subject line in the emails. This is the most important thing which you should concentrate on. If your email has got the attractive subject line, it will make the visitor to open and read the message. But, at the same time, your message is not so attractive then the visitor whom you have targeted will not even open the message or might delete it from his message box. The major use of catchy subject line is not only attracting the visitors but also to fulfill the need of the reader so that he will visit the website. So all you need to do is to invest some time to create a very eye-catching email so that it will drive visitor's attention towards your website and helps to increase the traffic.

If you choose to make money online with email marketing, giving free gifts works like crazy. Most of the people today will attract towards the free offers which you are providing them. It will be beneficial if you consider this especially when you are creating emails. You can offer course, e-Book, newsletter, or content for free. The secret behind this is that, the visitor after getting his free copy will sign up for the service or product thinking that there is more information regarding the same in the website.

Finally, if you want the visitor to sign up to your website then at the end of the email there should be a quick and direct call to action. Through the help of call to action, visitor will understand what is next. It is even better if you use the words which include urgency for action. Through the help of all the above secrets and if you follow all these secrets then you can surely improve your sales quickly and also drive enormous traffic into your website.

About the Author:

Greg is leading and experienced internet marketer online and has several other web sites in various niches with several more under development. One of his website will dramatically Improve Your Sales & Income! And grow your OPT-IN LIST To 200,000+ Every Month at Ads And Leads.

This article has been republished with the author's permission by Top Left Designs providing balanced information to business owners in how they can improve their website design, Internet marketing campaigns and search engine optimisation techniques for overall website effectiveness improvement.

Video Marketing, Why It Is A Good Investment

By Terry Stanfield

If you are an online business, an important factor you must consider is video marketing. This type of investment can help your business grow and reach your targeted market successfully. The many reasons you should consider a video marketing investment for your business include cost effective, time saving benefits, site rank, and much more.

Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.

1. Businesses often fail today because their company doesn't come up under search engine result pages. A solution to listing on the search engines so you can be found by the customers is video ad marketing.

2. Ranking higher than your competitors in the search engine results is key to beating the competition. In order to achieve the highest ranking possible on the search engines you must take advantage of video marketing to increase website traffic.

3. Managing your search engine marketing can be very time consuming. Investing in video marketing is an excellent solution to free needed time for other endeavors with your online business.

4. The credibility of a business through the customer's eyes is much better for a company with a high website ranking than a business with no page rank. If you want to achieve the highest page rank you can, video marketing will achieve this by driving tons of traffic to your site.

5. Investing in video ad marketing efforts is more cost effective for your online business because of the value. It is money well spent when you invest in video marketing because of the success factors associated with the product.

6. Many businesses are removed from search engines due to not properly following the guidelines set forth for their online marketing efforts. The right video marketing requires following search engine guidelines with the use of the right tools and resources so you will not be blacklisted.

There are many things you should know about video marketing and why your business can improve with these types of online efforts. If your business is suffering you shouldn't think twice about the investment because it is money well spent. Many of the reasons your business can benefit through the use of video marketing includes saving time, better value, increase website traffic, credibility through higher site rankings, being found on the search engines, and much more.

About the Author:

Before investing in a Video Marketing campaign, go to Terry Stanfield's site for information on Search Engine Marketing Services and more on Video Ad Marketing.

This article has been republished with the author's permission by Top Left Designs providing balanced information to business owners in how they can improve their website design, Internet marketing campaigns and search engine optimisation techniques for overall website effectiveness improvement.

Can Your Business Survive Without Proper SEO?

By Rick london

When at the doctor's office we feel more confident seeing that diploma on the wall. It doesn't hurt to know some of his/or her living, breathing walking patience, many of whom have reached to ripe old ages. We feel like we are in good hands.

When it is time to buy a vehicle, we do a little more than kick the tires. We test drive it, and often take it to our own mechanic to check the entire car or truck.

But way too often, we hire an S.E.M. (Search Engine Manager), the person who does our SEO (Search Engine Optimization) simply because we saw an attractive website that maybe had some nice testimonials on it. Did you know that the majority of people who call themselves SEM's read an E-book or two and figured they learned all they needed to know and are off to the races, charging hundreds and even thousands of dollars to tweak a few keywords or phrases and maybe get a few articles placed for you?

Next time, before hiring, ask the SEM how many websites he's moved to rank top on Google with a longtail keyword or phrase. 99% of them out there never have. Try it next time you intend to hire someone to facilitate your web marketing. What is his/her own Google Ranking. What does Alexa.com think about the site. Is it at least in the top one million? Not many place there out of the billion or so sites on the net. Mine does. And it is the number one ranking Google cartoon site for "offbeat cartoon". Check it and see. Londons Times Cartoons by Rick London.

I accidentally became and SEM in my late forties. I don't even pretend to know it all, or even bet the best, but I do know how it works. I started my cartoon website in 1997. It had no ranking with anyone, and Google didn't even exist then. Yahoo wouldn't even index it because I could not afford my own domain and had to have it sub-hosted. It was a very pretty site but a ?floating island?. Nobody could find us, and I hadn't a clue how to fix that.

So I looked in the yellow pages, and found Internet Marketing? and called the guy. Surely he would know what to do. Maybe I could afford to pay him even on my thin budget. He came out, looked at the computer, changed up a few keywords, and my web design, created some banners, charged me a few hundred dollars and left. This would be the ?shape of things to come?. I would run into many SEM's (Search Engine Managers), who would take my money and run.

Later, I made the decision to go back to college at age 46 and learn business information management. I shopped around to see who had the very best classes (online) in this type of technology and found the best. I was surprised when they accepted me. I was later even given a scholarship. I was actually learning some new valuable skills, which made me very happy, but with mixed emotions of the dozens of so called ?search engine managers? who took me to the cleaners. I could only look back and say this will not every again happen to me. And I hope not you.

My cartoon site has been the number 1 ranked Google for the past three years under the key phrase "offbeat cartoons". Before my education, it was not even ranked. It ranks in Alexa at about 800,000 and that number can be volatile. But on Google, it remains at number 1.

It all happened accidentally, because I decided to learn how to do it. Next time you hire an Internet marketer, you might ask him/or her ?How many search engines have you marketed that has made it to the very top of Google?? Or even better yet, ?How many have you marketed that not only got to the top, but stayed there for awhile?? If they are honest with you, they will have to tell you not many if any. Ask them how their own site ranks. That too can be a ?deal-killer? question. Did you know that the majority of SEM's have no college training and simply take information from outdated E-books written by so-called gurus,and hang out a shingle. Chances are, you may just know more than they do after a day of researching SEO on Google.

About the Author:

Cartoonist Rick London Launched Critically Acclaimed Londons Times Weird Cartoons and Funny Tees & Gifts

This article has been republished with the author's permission by Top Left Designs providing balanced information to business owners in how they can improve their website design, Internet marketing campaigns and search engine optimisation techniques for overall website effectiveness improvement.

Blogging for money and cash online with Blog Software Products

By Internet Marketing With Blogs Review

This is another of my Internet Marketing Tips Products Review Blogs. I'd like to thank you for visiting my Blogging for money and cash online blogger and wordpress tips blogs. What exactly is blogging for cash or profits. Click Here to find blogging for cash information products. You can register for a free marketing newsletter too.

First of all blogs are web sites which have niches content or more specifically are geared around one main topic. An example would be if a blog site is about dogs you could discuss puppies,dog food,anything dog related. You would not want to put article blogs about cats on your dog blog site. Google is good at recognizing this and they give higher rankings to blog sites about one main topic.

Blogs generally started out years ago as a hobby. They were fun places to put your personal opinions online so others could respond and so on. Many blogs still are operated this way which is not a problem at all. Now blogs can be more than a hobby it can be financially rewarding.

Google adsense ads can easily be inserted on on your blog sites for free. When you get clicks you can get paid. The more traffic you generate the more revenue you can earn. It is very simple to use google adsense. Blog sites are very easy to set up. I recommend blogger and wordpress for your blog sites.

One underestimate factor with blogs is link or banner advertising. You can put them on your blog sites and be paid very well if you generate sales. I could go on and on with other blog income possibilities such as widgets,youtube videos,social marketing,etc.

Here is what many successful bloggers do. They have a plan and execute that plan. Their blogs are set up properly and the internet machinery kicks in. They start generating residuals and income even while they sleep. Here is the most important blogging for cash tip. Give the bloggers valuable content. Give your bloggers articles of value. They will come back and invite others if your blog site offers information that is informative or educational.

Another key to blogging for cash online is you need the proper computer software. You need the right blog templates,blog software products, blog promotional tools, ect to succeed. Click Here to go to the best store online for blogging software products. Pretty much everything you need to succeed with blogs is here. The prices are pretty affordable too. Don't break the bank with Blogging Blog Online. Make Money With Blogs Today!

About the Author:

I hoped you enjoyed my articlereport. Click Here to get the marketing system in the world in my opinion. This one pays very well and gets you leads for your business too.

This article has been republished with the author's permission by Top Left Designs providing balanced information to business owners in how they can improve their website design, Internet marketing campaigns and search engine optimisation techniques for overall website effectiveness improvement.