Thursday, October 2, 2008

Internet Based Marketing and Writing SEO Articles

By joe cotroneo

Search Engine Optimization, known more often as SEO, is the process of making a website or other interactive content easier to locate by the use of search engines. Such content is far easier for web users to find, since they will come up higher in the list of results returned by search engines in stead of having to wade through millions and millions of websites to find the information they are in search of.

Now you have a very rudimentary view of what SEO is and what it does - but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find - for instance, let's say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is "fly fishing".

Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times

Should you use a single keyword in this article or a group of keywords which are relevant to each other? This will again depend on what the client wants. You're not the only one working with the client in many cases; your client may be subcontracting this work to you and have clients of their own who have criteria that they want met with the article. Freelance writers see a lot of this situation; for instance, a set of articles to be written for search engine optimization which come with a detailed set of instructions for how they are to be written. When there are instructions, you should try to follow them as closely as humanly possible.

These instructions tend to be clear and easy enough to follow, with no follow up information needed from the client. However, when your business is writing content for search engine optimization purposes, you will in occasion have a situation where you may need some clarification from a client; in these cases, you should contact them as soon as possible to ensure that there is no delay in delivery and that the article or articles will be ones which your client is pleased with.

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Wednesday, October 1, 2008

Getting Visitors With Article Submission

By Molly Submin

Article submission sites are a great way to generate traffic to your website. By submitting your article to article submission sites you also increase the back links to your website. This is a great way to get more notice to your website by the search engines.

To keep the person interested, one should write short sentences that are simple for people to understand. This is because a majority of those who read don't have a high readership level compared to academic scholars.

Don't use article spinning software. A lot of article marketers are using these software with their projects to augment the number of their articles. Although these tools can offer you abundant copies, they cannot in anyway guarantee their quality. So, be willing to hand write your articles or hire ghostwriters to do it for you.

Article marketing is the best way to let more and more numbers of visitors know about your website and hence, increasing traffic to your site. Submission of articles to different article sites, online publishers, eZines make way for the visitors through links as well.

One important part of marketing for the Internet, which holds true for article marketing as well, is the concept of giving something away. This has proven true time and time again. The more you give away, the more you sell.

Tell your readers what they can expect from reading your article. The best place to do so is the article title. Sell the benefits to entice them to read. Remember that you only have a few seconds to grab their attention.

To be successful in article marketing over the long term you need to submit original, interesting articles regularly to high traffic articles directories such as Top Rank articles. If you are consistent and diligent and follow the guidelines in this article, you will find that article marketing is a highly effective strategy for website promotion.

Once you have written an article, your next step is to publish it. You can do this by submitting manually to the individual article directories, which is very time consuming, or you can use an article submission service.

Submit your articles to as many ezines and article directories as you can. Post the article to your blog and start getting your traffic. Many websites are looking for content and may use your article.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields.

There are hundreds of article directories that let you freely publish your articles to their sites. You can search of these directories using your favorite search engine. Some directories are much better than others.

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