There are lots of different issues relating to how to make your PPC ad campaign work for you. Picking the right keywords, bidding for them, and making sure your ads are effective are all important. However, one of the things we often forget to pay attention to is the actual ad. Since this is the point of contact between your campaign and the customers you'd like to target, forgetting about it is a big mistake!
It takes just three lines of text to make a person click, but if the ad's copy doesn't work the rest of your campaign won't have a chance. Be noticed and empower the customer to click on the ad. Often people get too far ahead of themselves and put all their efforts into making the sale, but you need to start with the customer clicking on the ad before you can make that all-important sale.
It would be great if we could fit in a really long story about all the good things we sell and why people need them, but there's only three lines to entice them with. You have to get attention and get a click with those three lines, so make them good. Making a PPC campaign work is all about getting off to a good start and those three lines are all you have to work your magic with.
There's an 80/20 rule that applies for this. The majority of an ad's impact is in the headline - which makes up about 20% of the ad itself. This is true in many other forms of writing and it's very much true in pay per click advertising. So make it good, because there's nothing worse than a bad headline.
Be sure that everything about your ad is appealing. Trying to get the right words is a chore, but you can do it with some careful thought. Good spelling and punctuation is a good start, there's nothing more unappealing than an obvious mistake in advertising. It just cries out for the customer to turn away fast. It's almost like a form of shame.
Make sure you get the attention of viewers first and foremost. There will be lots of ads other than the one you placed on the search page. If you really want those customers, you'll have to create an ad that really stands out from the crowd. Design your headline and copy so that they are appealing and generate lots of attention.
Keyword placement is another important factor and shouldn't be neglected. Try using your keyword phrase in the headline and see what sort of results you get. Make sure that next line is just as eye-catching, too. Don't use phrases like "quality service" or ramble on about how long you've been servicing the area. "Great products and services" is a great sign for a shop window, but will get you nowhere in pay per click.
The last line of your ad is important, too. Use it to tell the viewer what's best about your product, or use it to highlight an offer or deal. This will increase the chances of a click through and an eventual sale. Never use deceptive wording to get more clicks, however. A click that doesn't result in a sale is a wasted one, because you pay for it anyway.
While the ads are shorter, PPC campaigns aren't any easier to write than other types of advertising. Make sure that yours are attention getting, clear, and effective - you'll stand out from the rest and increase your sales.
It takes just three lines of text to make a person click, but if the ad's copy doesn't work the rest of your campaign won't have a chance. Be noticed and empower the customer to click on the ad. Often people get too far ahead of themselves and put all their efforts into making the sale, but you need to start with the customer clicking on the ad before you can make that all-important sale.
It would be great if we could fit in a really long story about all the good things we sell and why people need them, but there's only three lines to entice them with. You have to get attention and get a click with those three lines, so make them good. Making a PPC campaign work is all about getting off to a good start and those three lines are all you have to work your magic with.
There's an 80/20 rule that applies for this. The majority of an ad's impact is in the headline - which makes up about 20% of the ad itself. This is true in many other forms of writing and it's very much true in pay per click advertising. So make it good, because there's nothing worse than a bad headline.
Be sure that everything about your ad is appealing. Trying to get the right words is a chore, but you can do it with some careful thought. Good spelling and punctuation is a good start, there's nothing more unappealing than an obvious mistake in advertising. It just cries out for the customer to turn away fast. It's almost like a form of shame.
Make sure you get the attention of viewers first and foremost. There will be lots of ads other than the one you placed on the search page. If you really want those customers, you'll have to create an ad that really stands out from the crowd. Design your headline and copy so that they are appealing and generate lots of attention.
Keyword placement is another important factor and shouldn't be neglected. Try using your keyword phrase in the headline and see what sort of results you get. Make sure that next line is just as eye-catching, too. Don't use phrases like "quality service" or ramble on about how long you've been servicing the area. "Great products and services" is a great sign for a shop window, but will get you nowhere in pay per click.
The last line of your ad is important, too. Use it to tell the viewer what's best about your product, or use it to highlight an offer or deal. This will increase the chances of a click through and an eventual sale. Never use deceptive wording to get more clicks, however. A click that doesn't result in a sale is a wasted one, because you pay for it anyway.
While the ads are shorter, PPC campaigns aren't any easier to write than other types of advertising. Make sure that yours are attention getting, clear, and effective - you'll stand out from the rest and increase your sales.
About the Author:
If you are struggling with your ppc campaigns and are seeking quality adwords tips, browse over to ProPayPerClickManagement.com to take advantage of a wealth on information. They offer significant expertise and professional ppc management services. Visit now to see how they can help grow your business and sign up for a free pay per click analysis.
This article has been republished with the author's permission by Top Left Designs providing balanced information to business owners in how they can improve their website design, Internet marketing campaigns and search engine optimisation techniques for overall website effectiveness improvement.
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